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Reaching Canada's Affluent: Five Things Every Marketer Needs to Know for Building Successful Strategies
By Harriet Shenken & Danielle Da Cruz
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Two Thirds (64%) of Canadian Parents Believe More Time Devoted to Physical Education Would Lead to Improvements in Math, Science, and Reading/Writing
While Most Parents Believe Health (89%) and Physical Education (91%) Are Important, Fewer (77%) Are Satisfied with the Quality of Teaching in These Subjects
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Four in Five (78%) Calgarians Believe There's Still A Lot of Stigma Attached to Mental Illness; One in Five (21%) Feel Apprehensive Around Those With Such Illnesses
One in Four (24%) Would Feel Uncomfortable Talking About A Mental Health Concern If They Had One
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Majority (59%) of Canadian Adults Have Been Bullied During Childhood and Teenage Years; Half (45%) of Canadians Bullied Cite a Lasting Harmful Effect on Them as an Adult
Three Quarters (78%) of Canadians Believe Not Enough is Being Done to Stop Bullying in Their Community While Nine in Ten (87%) Believe Providing A Mentor Could Help Reduce Bullying
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Ipsos Reid Unveils Second Annual Most Influential Brands Study at ICA's FFWD 2013
Study Presents First Foray into Most Influential Brand in the World
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Many Canadians Believe Saving For Children's Education (48%) and Caring for Aging Parents (36%) Will Hinder Ability to Save For Retirement
More Canadians Expect Pension Income From Employer in Retirement (24%) Than Actually Have a Defined Benefit (18%) or Contribution (19%) Pension Plan
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Eight in Ten (80%) Canadians Say 2012 Was a Good Year for Their Family, Up 5 Points From 2011
Nine in Ten (89%) Expect 2013 to be a Good Year for Their Family