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2020 Outlook: It’s About (More Than) the Economy
Context is everything. So how did Ipsos Context (a data-driven advisory service) predictions for 2019 match up with the year’s events? What’s ahead for 2020?
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Personalized Marketing With Behavioral Science
We use behavioral science to help clients accomplish three things. Find out what they are.
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Ipsos Update - December 2019
Welcome to December’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month’s featured topics include the future of mobility, global infrastructure and threats facing the world today.
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Future of the world order: How do you view the U.S. and China’s influence?
People divided over whether they should follow the U.S.’s or China’s economic & political model.
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The difference between men and women: How we view gender equality
Men are twice as likely as women to say gender equality has been achieved in their country.
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Germany Retains Top “Nation Brand” Ranking, France and Canada Emerge to Round Out the Top Three
France moves to second place with reputational gains in the Governance index. Canada ranks in third place for the first time. The United Kingdom slips by one position, while the U.S. remains in sixth place.
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Ipsos Update - November 2019
Welcome to November’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. Featured topics include mental health, Black Friday, brand-building, climate change and packaging trends in China.
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Canadians Prefer Majority (61%) Government to Minority Outcome (39%)
Those who desire majority want the Tories to lead; those who want minority prefer the Liberals to lead
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Governing Past the Next Election
Ipsos and the IOG have partnered to examine critical challenges facing Canada and the new government. Read our articles today.
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One Week from E-Day, Canadians Say They’re Hearing More Negativity About Candidates and Leaders than Policy Options and Campaign Promises
SNC-Lavalin Affair, Leaders’ Debates, Scheer’s Abortion Stance Have Most Impact on Vote Choice