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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos Announces Winners of 2016 Best Banking Awards
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Conversations with 12-29 Year Olds
In 2013, we conducted an in-depth qualitative research study of Millennials. Earlier this summer (2016), we set our sights on 12-29 year olds, to include both Generation Z as well as Millennials, to see where their paths crossed and diverged. Marketers and product managers across a wide range of industries will find what we've learned inspiring.
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Intentions to Buy and Sell Real Estate Increase Among Ontario's Gen Y Population
Dream of a Bigger Home (28%), Long-Term Investment Value (28%) Drive Gen Y's Purchasing Decisions
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Three in Ten (29%) Pokйmon GO Players Agree It's "Taking Over Their Life", They've Skipped Day-to-Day Activities (29%) or Missed School or Work to Play (16%)
Two in Ten (19%) Canadians Aged 13+ Have Downloaded It,
Played 2 Hours a Day on Average, and Have Walked 13 KM in Total -
Canadian Snacking Nation 2016
Tremendous growth in snacking has resulted in Canadians' re-shaping how they define their in-between meal eating behaviour. The long-held belief that a snack was solely a treat-oriented, in the moment, indulgence has evolved into a snacking mindset anchored in mindful and healthy eating.
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Les Canadiens sont pour que les procureurs disposent de davantage d'outils pour combattre la criminalitй en col blanc et souhaitent l'adoption d'une lйgislation plus efficace pour cibler les individus coupables.
Quatre Canadiens sur cinq conviennent que le Canada devrait ajouter les accords de poursuite suspendue а la liste des outils mis а la disposition des procureurs afin qu'ils aient un autre moyen de faire appliquer les lois canadiennes.
Au moins les deux tiers des personnes interrogйes indiquent qu'il est trиs important que la lйgislation canadienne cible les dirigeants d'entreprise qui pourraient avoir personnellement enfreint la loi (67 %) et qu'elle devrait кtre structurйe de maniиre а йviter que des gens innocents perdent leur emploi, leur pension ou leurs placements en raison d'actes de dirigeants d'entreprise (68 %). -
Only One in Ten (12%) Canadians Aware of High Blood Pressure as a Chronic Condition or Disease, when it's a Leading Risk Factor for Stroke and a Major Risk Factor for Heart Disease
Six in Ten (59%) Canadians Concerned they'll Develop High Blood Pressure when 90% of Canadians will
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Ipsos FIVE Monthly Fact: April 2016
Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and expertise of the FIVE research team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.
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Four in Ten (40%) Canadians Intimidated by Working Out at a Gym
Half (52%) of those Intimidated say that Going with a Friend Would make it Less Intimidating