Ipsos FIVE Monthly Fact: April 2016

Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and expertise of the FIVE research team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.

Recent findings from the study reveal:

As the snacking landscape continues to change and evolve, Kids remain the most prolific snackers. From Toddlers to Teens, Kids consume more than their fair share of in-between meal foods and beverages, satisfying a number of needs that range from Hunger Fill to Indulgent Craving.

The Canadian Snacking Nation Report, scheduled for release in May 2016, explores key trends driving snacking growth, and will cover the following topics in detail: Snacking by Daypart, Lunch Box Snacks, Mindful Mini-indulgences, Premium Snacking, Opportunity at Convenience & Gas and Snack Beverages.

Early investigation reveals that Kids are most likely to snack during the afternoon and that this behaviour is growing, driven by increased snacking away from home.

Ranking of Top Snacks Consumed by Kids by Age

% of Eating Occurrences - Total Venues

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