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New Consumer Group for Food Companies
Marketing Magazine, January 18, 2016 - In this article, you will read more about an emerging consumer group within the Food sector in Canada. Learn more about YEMMies (Young Educated Millennial Moms).
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Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.
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Putting It All On The Table
As the world continues to evolve, so do our eating habits. A surge of new trends--from shrinking household sizes, to a focus on convenience and wellness, to widespread access to information--are impacting who we eat with, what we consume, when and where we eat, and of course, why we eat what we do.
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Over Half (55%) of Online Canadians Use Their Mobile Device to Comparison Shop While In-Store
New Ipsos Study Reveals are Increasingly Comfortable With Making Purchases on Their Mobile Device
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One in Ten (14%) Mobile Connected Commuters Engage in Commuter Commerce
Three in Four (76%) would Consider Shopping on their Mobile Phone While Commuting
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Causes We're Loyal To
Almost half of Canadians consider themselves loyal to brands that support good causes.
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Almost Half (45%) of Canadians Consider Themselves Loyal to Brands that Support Good Causes
Poverty, Environment and Children's Issues Top List as Most Important Causes