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Ontario Election Race Tightens as Official Campaign Draws Near
Liberals (32%, +4) Now Within Striking Distance of Progressive Conservatives (35%, -3), but Government Approval (52%) Remains Strong
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Ipsos is first research member to join SeeHer movement
After using SeeHer’s groundbreaking Gender Equality Measure® to assess thousands of ads, Ipsos joins leading global movement to eliminate gender bias in advertising and media
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Canadians Believe Poilievre Has Edge over Rest of Conservative Field, but are Less Certain that they Want Him to Win
All Candidates Leave a Net Negative Impression with Canadians; Liberal Voters More Favourable to Charest than Conservative Voters
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Majority of Canadians (55%) Aware of 4/20 Celebrations for Cannabis Consumption
Nearly Four in ten (36%) Canadians are More Open and Positive about Cannabis Use Since Legalization in 2018
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What makes people happiest: health, family, and purpose
New global survey finds happiness levels on the upswing with the Dutch and Australians most likely to be happy
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Most (64%) Canadian Farmers “Cautiously Optimistic” About the Next 12 Months
Most Farmers Taking Steps on Becoming More Technological (91%), Sustainable (96%) and Inclusive (71%)
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One in Three (32%) Pre-Retirees Expect to Outlive Their Retirement Savings by at Least 10 Years
Only One in Five (20%) Pre-Retirees Aged 50+ Have a Formal Financial Plan
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Majority (63%) Supports Liberal-NDP Agreement in Parliament, But are Split on Whether it Will Lead to Better Policies (52%) or Not (48%)
One Quarter of Liberal (24%) and NDP Voters (23%) in Last Election See It as a Betrayal by the Party They Voted For
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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.