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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Canadians Say 2014 was a Slight Improvement over 2013, Optimistic Things Will Be Better in 2015
Saskatchewan/Manitoba Most Likely to Say 2014 was a Good Year, Atlantic Canadians Most Optimistic for 2015, Quebec Worst on Both Accounts
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Half (48%) of Canadians Believe Conservative Majority Government is Working Well (Up 8 Points)
With Election Year Looming, Most (71%) Conservative Voters Think Prime Minister Harper Should Remain as Leader for as Long as he is
Winning Elections -
Two Thirds (64%) of Prospective Home Buyers in Ontario Plan to Continue Search Over the Holidays
Majority (55%) Believe Holiday House Hunting Comes With Better Prices
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When Creating International Policy, Most (92%) Canadians Agree that Protecting Children's Rights Should be a Priority
Nine in Ten (90%) Believe the Convention on the Rights of the Child Needs More Clout; Children Should have Access to Justice at the United Nations
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Young Adults in Canada Place High Level of Importance on Their Communities, See Designated Driving as Part of Building a Better Community, Keeping Friends Safe
Young Adults Believe Prevalence of Drunk Driving is
on the Decline (26%) Rather than Rising (11%), Believe They're Doing a Better Job than Parents of Using a Designated Driver (28%)