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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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Despite climate concern, fewer Canadians have changed their consumption habits than before the pandemic
Women lead climate-conscious changes in Canada; key generational differences in the steps adopted
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Social/Influencer marketing channels will grow in 2022, on-premise digital signage bounces back
Agency roles have yet to recover from pandemic slump
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Two thirds of Canadians (65%) consider ESG important factors when deciding on investment purchases
Gen Z and Millennials are more likely to say ESG factors are important than older generations
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Supercharge your social listening and move to AICI
Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts. We discuss a new breed of AI-enabled consumer intelligence (AICI) platforms.
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Bitcoin ownership is on the rise in Canada
The Bitcoin Well Usage & Attitudes Poll was conducted by Ipsos Canada from June 15 to June 18
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High trust in Canada’s healthcare system, but Canadians are concerned that the quality may worsen over time
Lack of staff presents a major challenge for Canada
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Half of Canadians at “High Risk” On Their Mental Health
Women, lower-income and younger Canadians at most risk
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Doctors are the most trusted profession in Canada and across the world
Canadians place a higher trust in both doctors and scientists than they did before the pandemic; though Canadian armed forces see a decline in trust ratings