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Cupid’s arrow hits Canadians ahead of February 14th
Nearly 60% of Canadians plan to celebrate Valentine’s Day, with the majority favouring a romantic dinner at home over dining out
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How to Stop Wasting Money on ‘Efficient’ Digital Advertising
Discover creative levers that deliver in-market effects and provide guidance on when creative testing is most valuable.
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Nearly Half (46%) of Canadians Say they “May Not Agree with Everything” Trucker Convoy Says or Does, But ...
Sympathy for Convoy Rises to 61% among Canadians aged 18-34. Nearly Four in Ten Canadians Agree with a Lot of What Trucker Protests are Fighting For, Even if they Might Not Say it Publicly
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BC Booster Shots: Fewer than Half (44%) of British Columbians with Two Doses of a COVID-19 Vaccine Plan to Get Their Booster Shot as Soon as Available
One-Quarter (25%) Say They Will Get Booster but Not Right Away, While 18% Say They Will Not Get Booster; 13% Remain Undecided
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
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The Most Influential Brands in Canada, 2021
While Google is everyone’s Most Influential Brand in Canada, this year’s report identifies some differences across generations.
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Most (88%) Canadians Say We Need More Competition as it’s Too Easy for Big Business to Take Advantage of Consumers
Only Half (48%) Agree That Less Domestic Competition is Necessary to Enable Canadian Companies to Compete Internationally
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Mental Illness now Considered by More Canadians as a Disability
Burnout, increased workload and financial protection if sick with COVID-19 among top stressors.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
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A Third (33%) of Canadians Went Over-Budget During the Holidays
Fewer Canadians are feeling positive about their financial health in 2022