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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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Exploring the CBD Drinks Market
Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
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What’s trending in online fashion conversations
Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.
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Inflation is Canadians’ Top Concern – Here’s What You Need to Know
We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.
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Using Social Insights to Measure the ROI of Event Sponsorships and Partnerships
As more consumers turn to social platforms to engage with events, social listening helps brands determine the real value of their investments.
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Canadian Gaming Summit
Don’t miss hearing from Ipsos’ Scott Morasch who will present: Disruption & The Changing Consumer Landscape
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Ipsos Update - May 2022
Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports.
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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Ipsos is first research member to join SeeHer movement
After using SeeHer’s groundbreaking Gender Equality Measure® to assess thousands of ads, Ipsos joins leading global movement to eliminate gender bias in advertising and media
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CMAcx 2022
With the continued evolution of customer expectations, brands have both a unique challenge and an unprecedented opportunity to reimagine the customer experience as we transition into a more hybrid-focused world.