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Ipsos wins sixth consecutive MSPA Americas Shoppers’ Choice Award
Honour serves to recognize the exceptional quality of Ipsos Channel Performance’s iShopFor Ipsos capability
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MNP Consumer Debt Index Dips (Down 6 Points) Despite Interest-Rate Decline
Over half (57%) say interest rates will need to go down a lot before their financial situation significantly improves.
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Brand Success in the GLP-1 Era
Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.
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A Dose of Digital: Can Pharma Make DTx a Healthy Business?
Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.
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Unlocking the Future of Lotteries & the Evolving Gambling Landscape
Hear invaluable insights into identifying untapped audiences and captivating the next generation of lottery players, paving the way for sustainable growth within the category.
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The Culinary Kaleidoscope: VANTAGE 2024
Hear more about the unique influence of Canada's diverse multicultural population on the foodservice industry, as well as a comparative study of chain restaurants and independent stores.
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Waiting it Out: Most (72%) of Canada’s Aspiring Homeowners Anticipate Delaying New Home Purchase Until Mortgage Rates Drop
Majority (56%) of Non-Homeowners Think Home Ownership Dream is Unattainable
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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MNP Consumer Debt Index Rebounds Significantly as Concerns over Interest Rates Ease
Fewer Canadians concerned about their current debt situation and more rate their personal debt situation ‘excellent’.
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Shifting Shoppers’ ESG Attitudes to Action
Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.