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Eight in Ten (83%) Canadians say 100th Anniversary of Battle of Vimy Ridge should be Key Celebration during Canada's 150th Birthday in 2017 (Up 9 Points since Last Year)
Only One in Ten (12%) can Identify Vimy Memorial from a Photo
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Canadians on Colorectal Cancer
Familiarity with Colorectal Cancer Lags Other Cancers, But Canadians Believe Cancer can be Cured, Prevented with Healthy Lifestyle, Early Detection
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Health Care (40%), Tax Cuts (34%), Increasing Taxes on the Wealthy (28%), Cutting the Deficit (28%) and Help for the Middle Class (28%) Top Canadians' Budget Priorities
Slim Majority (56%) Supports Investing in Corporations to Save Jobs,
Spending More to Help the Alberta Economy (53%) -
Slim Majority (55%) of Canadians Support Modest Budget Deficit of $10B, But Support Drops Substantially for Higher Deficit
Six in ten (63%) Say Liberal Deficit Target of $10B During Campaign was Just a Ploy to Get Elected
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What Canadian Donors Want
Canadians looking for clear mission and evidence of impact; trust in the charitable sector is up; fewer donors giving, but amount of gifts is increasing; motivations for giving identify six Canadian donor types
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Canadians Expect 2016 Will See Their Debt Decrease, Net Worth Increase
But if Interest Rates Go up in 2016 and it Causes $300 in Extra Debt Payments a Month, 62% Would Experience Difficulty Making Ends Meet
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Ipsos Reid and Reader's Digest Release 2015's Annual Trusted Brand(TM) Survey
Most Canadians Willing to Pay a Little More to Support a Company They Trust
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Three in Ten (31%) Canadians Will Set A New Year's Resolution, Yet Three Quarters (73%) Eventually Break Them
Nine in Ten (88%) Are Always Looking for Ways to Improve Overall Well-Being
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Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.