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Trust in Business: Is the rising tide lifting all boats?
While 14 of 21 sectors improved their trust scores among Canadians, 4 did decline. Discover where your brand ranks.
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Media Optimization
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
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Four in Ten Canadians (40%) Lack Confidence in Social Situations; Causing Many to Avoid Meeting New People
Gen Z in Greatest Need of Confidence Boost
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Many Canadians in Financial Turmoil, Proportion who are $200 or Less Away from Financial Insolvency Has Risen from 40% to 46%
Concern Over Rising Interest Rates Deepen; More Worried About Ability to Repay Debts, and Moving Towards Bankruptcy
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Reader’s Digest Unveils Most Trusted Brand in Canada for 2019
Nine in Ten Canadians (91%) Tend to Buy from Companies They Trust More
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Huge Variation in Amount Non-Retired Canadians Believe They Need to Save for Their Financial Future ($427K in QC; $1.07M in BC)
Almost Half (46%) of Canadians Have No Plan for Building Their Nest Egg
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Canadians Becoming More Nervous About Immigration
Four in Ten (44%, +8) Believe There are Too Many Immigrants in Canada; Majority (57%, +5) Say It has Placed Too Much Pressure on Public Services
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Canadians Assess 2018 as Worse than 2017; Pessimism Continues into 2019
Only Six in Ten (61%) Say their Financial Situation is Good (-5 Points) as Canadians Expect to Spend More on Food, Housing and Health in 2019
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Quebecers largely in favour of the electrification of transport, specifically for school buses
Latest survey conducted by Ipsos and The Lion Electric Co. shows Quebecers largely agree with positive impact of the electrification of transport, specifically for school buses, and even more so in the Greater Montréal Area
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[EVENT] Most Influential Brands: Truth & Tendencies
Join Ipsos, The Globe and Mail, along with the ACA and Publicis as we release the results of the 2018 Ipsos Most Influential Brands study.