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Perception are Not Reality: Things are NOT as Bad as they Seem
Ipsos’ Perils of Perception Survey Highlights How Wrong Canadians, Global Citizens are about Key Issues Facing their Country and World
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Majority (54%) of Americans Say they Wouldn’t Knowingly Eat Food Prepared by a Person who is HIV+
Nearly Half (45%) Would, led by Millennials (50%) and Women (49%)
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Majority of Canadians (63%) Feel Compelled to Donate to Charity or Volunteer in Light of Emergencies and Disasters of Past Year
Desire to Help Extends to Canadians and Those Around the World Who Are in Need
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New Global Poll in 24 Countries Shows Growing Consensus (84%, up 7%) That Free Trade Benefits Local Economies
Strong majorities in Canada (89%) and US (87%) agree that Free Trade benefits their local economy
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The Rise of Fakism
From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.
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Awareness of Vimy Ridge Rises in Centenary Year; Passchendaele Less Well Known
Three in Four Canadians (76%) Support More Budget to Maintain Soldiers’ Graves in Canada
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More Canadians (29%, +3 Points) to Attend Remembrance Day Services This Year, Up To 35% For 100th Anniversary of Armistice in 2018
Most (84%) Say Important to Attend Ceremonies While Second World War Veterans Still Present
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Half of Americans Say They’ll Shop for Deals this Black Friday and Cyber Monday, Spending Nearly $475 on Average
Clothes, Toys, Beauty & Fragrance Top the Wish List, Along with Big-Ticket Items Like TVs
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Trudeau Government’s Approval Rating Drops to 52% (Down 7 Points), as Six in Ten (58%) say Government’s Tax Changes about Money, Not Fairness
NDP (23%) Receives Post-Leadership Election Bounce; Liberals (38%) Still Well Ahead of Tories (30%)
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Majority (68%) of Canadians Support Bill 62-Style Law in their Province
Support for Bill 62 Strong in Quebec (76%); Majority in Every Region of Canada Supports Similar Bill in Their Province