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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Ipsos Update - August 2020
Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.
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Canadian Shoppers More Thoughtful of Their Spending and Taking More Time to Research Online
Brands and retailers need to be prepared for this elevated behaviour, especially as they head into planning for the busy fall/winter Holiday shopping season
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Why Gen Z won’t be buying local during COVID-19
Generation Z, Canada’s youngest adult generation, appears to be rebelling against this narrative and instead blazing their own more globally minded trail.
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Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
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Signals #3: Understanding the coronavirus crisis
The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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Battle of Market Forces: Convenience vs. Sustainability
In this case study, the author shares a personal shopping dilemma through the lens of a researcher dedicated to brand health.