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Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.
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The Most Influential Brands in Canada, 2022
While Google, Amazon and Apple round out the Top 3, this year’s biggest Gainers (Spotify, TikTok, Winners) are climbing the ranks quickly. Here’s why.
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Reader’s Digest Reveals Top Trusted Brands(TM) in Canada for 2023
Canadians Continue to Buy from Companies They Trust More (87%), but are Also More Trusting of Companies that Help Them Save Money (81%)
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How much is too much? Nearly half of Canadians think gambling ads have gotten out of hand
Ipsos polling finds that Canadians are experiencing fatigue from gambling advertising.
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Ipsos appoints Nick Mercurio as Chief Client Officer, Ipsos North America
Mercurio to lead the Client Organization, Business Development and Marketing teams for Ipsos North America
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Young Canadians More Trusting of Information on Social Media Than Other Generations
Nine in ten (91%) Canadian Boomers say social media makes it easier to spread misinformation.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Ipsos appoints Cynthia Pachovski as CEO of Canada
Pachovski's exceptional track record made her the clear choice to lead as CEO and further grow Ipsos Canada in its pre-eminent place in Canadian market research.
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Canadians Offer Mixed Reviews of Minister Freeland’s Economic Update, Noting Some Key Omissions in the Plan
Four in Five (79%) Say No New Investments in Healthcare is a Negative for Canada; Six in Ten (62%) Believe no Reduction in GST, Carbon or Gas Taxes is Bad News