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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Canadians Spending More Time at Home During Pandemic, but Many Say Living Space Isn’t Equipped to Handle the Extra Activity
Three in Ten Canadians in a Relationship (28%) Say Pandemic Has Made Them Move in Together Earlier than Expected
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Working Canadians Are Struggling With Their Mental Health In 2020, But More Are Willing To Reach Out For Help
Insurance coverage bolsters positive attitudes – those with coverage feel more positive about their mental health (65% vs. 55% no insurance) and financial health (48% vs. 36% no insurance)
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Working Canadians Are More Willing to Admit to Struggling with a Mental Illness in 2020, but Less Likely to Consider Depression a Disability
Three Quarters (77%) Would Admit To Having A Mental Illness, But Privacy (50%), Fear Of Different Treatment (45%), And Stigma (45%) Continue To Stop Many From Sharing Their Struggles
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Majority (60%) See Racism as a Serious Problem in Canada Today, Up 13 points Since Last Year
Nearly a Third of Canadians (28%) Say They Have Personally Experienced Racism in the Past Year (+5%)
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Longing for the Road, 4 in 10 (40%) Canadians Plan to Take a Summer Road Trip
Three-Quarters (74%) Say Pandemic Has Changed Vacation Plans; Day Trips (68%) and Family Visits (53%) Most Popular
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Vividata & Ipsos Announce Partnership for Digital Audience Measurement with Ipsos Iris
Canada’s only mobile-first digital audience measurement service to launch in 2021
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Ipsos Update - June 2020
Welcome to June’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. It includes features on future scenario planning, customer experience, the emerging health and safety agenda, attitudes to work, and public opinion from New Zealand and Australia.
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Reopen with Confidence: Ensuring Consumers Feel Safe in the 6-Foot Economy
Tips for how brands can get reopening right — and gain market share, charge a premium, and increase enterprise value.