Search
-
Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
-
Missing the Target: One in Three (31%) Canadians Sad to See Target Go
Canadians Split on Whether They Believe Target Could Have
Turned it Around (53%) or Not (47%) -
Nearly Four in Five Canadians (78%) Say Enhanced Internet and Technology Skills Would Make Workers More Productive
Nearly four in five Canadians (78%) agree providing more skills in technology and the Internet could help Canadian workers be more productive, according to a new poll from Ipsos Reid and the .CA Community Investment Program.
-
Radio Sector Tunes in to Richer Insights with TouchPoints
CBS (Canadian Broadcast Sales) and CBC Radio Latest Companies to Sign On to Support New Multimedia Research Solution
-
Le secteur de la radio se met а l'йcoute d'aperзus plus riches grвce а TouchPoints
CBS (Canadian Broadcast Sales) et la radio de Radio-Canada sont les toutes derniиres entreprises а donner leur appui а la nouvelle solution de recherche multimйdia
-
ICA and Ipsos Reid Announce Top 10 Most Influential Brands in Canada
Google Retains Top Spot for Third Year; Samsung Enters Top Ten, New Brands on Fire
-
Half (50%) of Canadians Have Been Exposed to Eating Disorders, Whether It's Someone They Know or Themselves
One in Three (35%) Canadians Admit They Wouldn't be able to Recognize the Signs of an Eating Disorder in a Friend or Family Member
-
Majority (72%) of Younger Canadians Say They Owe Parents a Comfortable Retirement, Parents Say "No Thanks"
Boomer Generation Wants to be Financially Independent in Retirement
-
Strong Majority of Bruce, Grey and Huron County Residents Continue to Support Bruce Power Refurbishments
Most Residents Have Confidence that Bruce Nuclear Facility Operates Safely (92%) and that Bruce Power is a Good Community Citizen (89%)