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Why Gen Z won’t be buying local during COVID-19
Generation Z, Canada’s youngest adult generation, appears to be rebelling against this narrative and instead blazing their own more globally minded trail.
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Staying close to your customers
Why customer experience still matters amid COVID-19 and social distancing.
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Signals #3: Understanding the coronavirus crisis
The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
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Battle of Market Forces: Convenience vs. Sustainability
In this case study, the author shares a personal shopping dilemma through the lens of a researcher dedicated to brand health.
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Why Distinctive Brand Assets are a Driving Force
Are you maximizing the power of your brand’s assets? We share tips for your creative team.
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Ipsos announces ninth annual Top 10 Most Influential Brands in Canada
Google retains top spot for eighth year, Amazon and Facebook tie for 2nd, and Samsung re-enters the top 10.
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2020
Nine in Ten Canadians (92%) Tend to Buy from Companies They Trust More
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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Taking the Pulse of Digital Marketing in Canada
A lot has changed since 2006! In this article, we highlight the big changes and those of particular interest to Canadian marketers.