The top video game was Wii Sports. Some of the must have gifts on holiday wish lists included: a chocolate cell phone with unlimited texting, an iPod Nano, and charity Livestrong bracelets. The year was 2006. To say our 2019 wish list would not include these items would demonstrate a high degree of ‘truthiness’ (which, by the way happened to be the Top Buzzword of 2006). Although it has been little more than a decade, this brief look down memory lane is a good reminder of how quickly our lives, wants and needs evolve, and just how quickly Marketers need to move to match this consumer evolution.
In 2006, Ipsos launched its yearly Canadian Digital Marketing Pulse report with the goal of assessing the digital marketing landscape. And like comparing wish lists of the past, the 2019 Pulse report exposes how much digital marketing has changed in Canada. This evolution creates an enormous challenge for Marketers to read the present and predict the future. Afterall, it is hard to be an expert in a space that is in constant change resulting from new platforms, tactics and technology.
Clearly, the digital space has changed and grown since 2006. The components/tactics that reside under the digital umbrella have also expanded and changed over the years from 10 to 15. In 2019, they are: E-mail Marketing, Search Engine Marketing, Search Engine Optimization, Digital Signage, Influencer Marketing, Social Network Marketing, Augmented Reality, Digital Audio, Online Video Marketing, Website, Display Advertising, Programmatic Marketing, Branded Content/Native Marketing, Wearable Technology and Voice Search Marketing.
While each component is worth discussion, in Steve Levy’s latest article he covers the few in which we saw change and those that were of particular interest to Canadian Marketers. To read the full article published by DM Magazine (on page 7), please click here.