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Six in Ten (59%, +3 pts) Canadians Agree That if Canada's Government Does Not Act Now to Combat Climate Change, It Will Be Failing the People of Canada
However, 35% (+5 pts) Agree that Now is Not the Right Time to be Investing in Measures to Reduce Climate Change Given the Tough Economic Conditions
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Impact of AI on Canadians Investing Behaviour
Watch our recorded webinar to hear strategic insights into the demographics, preferences and behaviours of online investors (both self-directed and robo-advisor users).
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Ipsos is recognized as a 2023 Great Place to Work® in Canada
Global certification recognizes exceptional employee fulfilment
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Applying cultural transferability analysis to ESG
The three cultural dimensions that are shaping attitudes, perceptions and behaviour around ESG in the local markets
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Despite Softening Inflation, Canadians’ Affordability Concerns Remain Acute
Eight in ten (81%) continue to be concerned about rising everyday costs, while seven in ten (71%) are concerned that interest rates are rising faster than they can adjust.
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Do and don’ts for understanding generations
The more we look at generations the less we know about them. That's why it is important to see the trees in the data forest.
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Dare to be a TikTok MISFIT
The quality of creativity in advertising remains a timeless factor influencing its effectiveness, and this holds true on TikTok as well. Read our TikTok case study.
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Pride in Being Canadian Increasing (21%) and Decreasing (21%) in Equal Measure
Younger Canadians, especially Millennials, are more conflicted about feeling proud to be Canadian compared to older generations, who’s feelings haven’t changed much in the past 5 years
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Nearly 60% of those surveyed in the Global South have experienced some form of online harm – almost 25% of them felt they were targeted because of their gender identity
Ipsos Public Affairs’ survey for the Centre for International Governance Innovation (CIGI), focused on the Global South covers respondents of all genders in 18 countries and forms the first statistically meaningful survey of women’s and LGBT+ individuals’ online experiences.
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Building a better future with Innovation
At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.