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Innovation in Inflationary Times
In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.
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Meeting Energy Needs: More than Half of Quebecers (52%) Agree to Developing Own Oil Resources Instead of Importing All Its Oil
However, 45% agree with the government’s idea to prohibit all exploration and exploitation of oil and gas
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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
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Most (88%) Canadians Say We Need More Competition as it’s Too Easy for Big Business to Take Advantage of Consumers
Only Half (48%) Agree That Less Domestic Competition is Necessary to Enable Canadian Companies to Compete Internationally
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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Pharmaceutical and banking companies and governments are now seen as more trustworthy
New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
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Despite the increase in extreme climate events, citizen mobilization for climate change is not growing
A key player in the energy sector on an international level that has committed to the goal of reaching carbon neutrality by 2050, EDF presents the findings of an opinion study of groundbreaking scope conducted for the 3rd consecutive year by Ipsos in 30 countries across five continents.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Social/Influencer marketing channels will grow in 2022, on-premise digital signage bounces back
Agency roles have yet to recover from pandemic slump