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Amid Building Election Speculation, Liberals (35%) Pad Lead Over Conservatives (28%)
Double-Digit Lead for Liberals over Tories in Ontario a Key Strength;
Modest Bloc Lead in Quebec Still Blocks Path to Majority -
Ipsos Update – March 2021
Our monthly round-up of Ipsos research and thinking reflects on the world one year on from COVID, looks forward to 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.
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Majority (64%) of Canadians Not Comfortable Travelling Abroad Until At Least 2022; 17% Say They Will Never Feel Comfortable
Eight in Ten (83%) Approve of New Travel Rules for Entering Canada; Low Sympathy for Travellers Already Abroad and Snowbirds
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Liberal (33%, -3) Lead Over Conservatives (30%, +1) Narrows to Just 3 Points as Trudeau Gets Mixed Reviews on Vaccine Rollout
Half (50%) Approve of PM’s Performance on Vaccine Rollout
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Seven in Ten (71%) Canadians “Angry” That Canada is Falling Behind in Vaccination Efforts, As Only 43% Believe Canada Will Meet PM’s Targets
Canadians Increasingly Pessimistic About Return to Normalcy as Expectations for Timeline of Travel, Public Gatherings, Spending and Economic Recovery Pushed Outward
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Global attitudes : COVID-19 vaccines
COVID-19 vaccination intent has risen in the past few weeks.
New Ipsos-World Economic Forum global survey highlights the increasing demand for COVID-19 vaccines and diverging views on whether vaccination should be mandatory. -
Four things marketers need to know as we navigate 2021
Discover research-driven consumer trends that will become the keys to brand success in 2021.
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Job stress and disruptions
The pandemic has taken an emotional toll on employees, such as family pressures, feeling lonely and isolated, and employer-related issues such as job security.
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Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.
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Dwindling Hopes for Canada Getting COVID-19 Under Control by the Summer: Less than Half (47%) are Optimistic, Down 11 Points
Majority of Canadians (67%) Still Think Virus Can Be Controlled by End of 2021