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GLP-1 Usage is Shaping Canadian Eating Habits
Ipsos' Consumption Tracker, FIVE, captures the complete picture of how GLP-1 users are reshaping the food and beverage landscape, influencing what, when, and how Canada eats and drinks.
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Food for Thought: Recent shifts identify new opportunities
Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
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Coffee Association of Canada Conference
We’re excited to announce that Ipsos will be speaking at the Coffee Association of Canada’s Annual Conference on November 5 at Angus Glen Golf Club!
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[WEBINAR] CHATS 2026: The Intentional Consumer
Discover how Canadians are making thoughtful, value-driven decisions that reflect personal and generational priorities
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[WEBINAR] TOAST 2025: The Sip Spectrum - The Multifaceted World of Modern Drinking
Revisit the first edition of TOAST — a Total Overview of Alcohol Sector Trends in North America.
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Does Everything Really Cause Cancer?
How our changing world is impacting our cells, and what it means for all of us.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Beyond the Buzz: How Canadians are Embracing a Sober Tomorrow
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.