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Low awareness of GLP-1s globally, but high in the most advanced economies
Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.
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Short-Form Social Misfits: Cracking the Code of Creative Excellence
Join us to hear more about the next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts.
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MNP Consumer Debt Index Falls to 86 Points as Financial Confidence Erodes Across Canada
Almost half of Canadians are at risk of insolvency (48%) as average month-end finances decline
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Canadians Dismiss U.S. Annexation as Unlikely to Happen
Canadians increasingly see ‘51st state’ talk as political rhetoric, with support and perceived threats falling sharply across generations.
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Ipsos’ Impactful Research Honoured at the 2025 ESOMAR Awards
Ipsos, a leading market research company in Canada and globally, is proud to announce that it has been awarded a Gold Research Impact Award for its groundbreaking Supporting Safer Digital Spaces research. The Global Award was presented at ESOMAR’s 2025 Congress on September 30th in Prague.
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Canadians Call for Action: Majority (84%) Agree Kids Should Be At Least 16 Years Old to Join Social Media Platforms
Most Canadians want stricter age limits, better protections, and restrictions on selling or sharing children’s data.
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25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge
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“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over
Boomers driving stronger preference for Canadian products and investments.
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Six in Ten Canadians (60%) Believe We Can Never Trust the Americans the Same Way Again
Majority expect long-term disputes with the U.S., while views on government handling remain mixed