Semiotics Demystified: The Skeleton Key To Communication

The one thing we all share as researchers and marketers, regardless of category, is communication: it is everything we do.

But what is communication, exactly, and how does it actually work? And would understanding it help me become a better marketer, or brand steward, or insights professional?

The answer of course is ‘yes’, and the skeleton key you need to truly assess your communications is semiotics. Semiotics is a qualitative research methodology that provides the deepest of dot-connecting between your consumers, your brand, your product, your category, and the subconscious cultural building blocks used to make meaning of it all. It’s a professionally-executed desk-based research approach that can play an invaluable role in supplementing consumer-facing research (qual and quant), and help set up your research plan arc for success.

Please join us in our Vancouver office for an exclusive event featuring veteran market research semiotician Dr. Charles Leech for an enlightening and entertaining evening on semiotics, and how it plays in market research. We will demystify and learn about its potential to dive-deep into how consumers react and make sense of your brand, product, and communications, using your own brand/categories/communications as case histories: you don't want to miss this. Plus, you will get to meet your industry peers and friends from Ipsos over a glass of wine (heads-up: singing may at some point be involved!).

Spots are limited – please RSVP now to save your seat!

Event Details

Date: Thursday, March 30^th, 2023
Registration: 5pm
Presentation: 6-7pm
Q+A/Networking: 7-7:30pm

Venue: Ipsos Vancouver office
1075 West Georgia Street, Suite 1700
Vancouver, BC V6E 3C9

Society