Trend and Syndicated Studies | Ipsos
Public Affairs

Trend and Syndicated Studies

Local understanding; global context.

Public Affairs teams around the world offer trend and syndicated (multi-client) surveys locally and globally, covering a broad range of topics, sectors, industries and trends.

In a syndicated study, results are shared among a specified group of study subscribers. Each subscriber will receive a comprehensive report on the findings of their particular subject of interest.

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A syndicated study is to research what a car pool is to commuters – it's a shared vehicle with shared costs. In a syndicated study, subscribers share the cost of data collection for the set of core questions. Thus, the report cost is only a fraction of what it would have been if a custom study had been done just for you. In a syndicated study, results are shared among a specified group of study subscribers. Each subscriber will receive a comprehensive report on the findings of their particular subject of interest.

Syndicated studies — Canada:

Trends in Context: Racism - As countries around the world plunge into a series of anti-racism protests and demonstrations, it is crucial to understand the contextual environment in which these events are taking place. This report is explores public awareness and expectations of Canadians regarding the protests, the hoped-for outcome, and what role organizations & corporations might play in this conversation.

Ipsos Context Now — Context Now provides organizations with an understanding of the areas most affected by external forces today: consumer confidence, quality of life, the most pressing issues facing society, and the potential for disruption. This information is critical for predicting how societal changes may affect your business activities.

Ipsos Context Next: - Context Next examines Canadian’s perceptions about how demographic shifts, and advances in technology and the economy will change in the future.

Ipsos Context Advantage: - Context Advantage is a data-driven, advisory service designed to help organizations adapt and thrive in a changing societal landscape and how issues in the public environment may affect your bottom line.

Trends in Context: Climate change. - Climate change has become a defining issue of our time. But where is climate change as a public priority issue? What companies have the most positive environmental reputation? This report features our most recent knowledge and thinking about the issue of climate change.

Legalizing Cannabis — The legalization of cannabis in Canada may be the most wide-spread legislative change in the last half century.  It is a health issue, a retail issue, an economic development issue, a public safety issue, a standards and packaging issue, a law enforcement issue and a cultural issue.

Ipsos Omnibus surveys (online, telephone) — ideal for clients in the public, private and not for profit sectors, Ipsos' Canadian omnibus products are reliable and accurate solutions for those who want to gauge public opinion, test advertising campaigns, set benchmarks, measure awareness and usage of brands and services, profile demographics, estimate market share, forecast trends and track reactions and opinions on specific issues.

Participation in the Digital Economy – a study exploring Canadians' digital awareness and engagement online, and the barriers that limit or prevent Canadians from meaningfully participating in the digital economy (e.g. availability, quality, price, digital literacy, and concerns related to privacy and security).

Canada’s leading companies use Ipsos Context Reputation to measure their reputation in the marketplace and determine a path for strengthening and protecting their most important asset—their good name—and the reputation behind it.

Canadian Higher Education Reputation Monitor – this study provides higher education organisations with a measurement of their reputation in the sector compared to other institutions, plus an analysis of reputation drivers that are unique to their organisation.

Recruiting Continuing Education Students – A survey designed to help universities and colleges attract more of the continuing education students they want.

Canadians' View on Tariffs - Ipsos’ new syndicated (multi-client) study - Canadians’ View on Tariffs – will explore both the concern and the impact of rising consumer costs in the Food, Health & Beauty Aids, and General Merchandise categories as a result of the trade dispute.

By country: