Trend and Syndicated Studies | Ipsos
Public Affairs

Trend and Syndicated Studies

Local understanding; global context.

Public Affairs teams around the world offer trend and syndicated (multi-client) surveys locally and globally, covering a broad range of topics, sectors, industries and trends.

In a syndicated study, results are shared among a specified group of study subscribers. Each subscriber will receive a comprehensive report on the findings of their particular subject of interest.

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A syndicated study is to research what a car pool is to commuters – it's a shared vehicle with shared costs. In a syndicated study, subscribers share the cost of data collection for the set of core questions. Thus, the report cost is only a fraction of what it would have been if a custom study had been done just for you. In a syndicated study, results are shared among a specified group of study subscribers. Each subscriber will receive a comprehensive report on the findings of their particular subject of interest.

Syndicated studies — Canada:

Trends in Context: Building better insights on vaccines - The availability and uptake of a COVID-19 vaccine is critical in motivating consumers to reengage with the economy, business and society. This study assesses the implications of public reaction to vaccine developments and releases, and provides a deeper understanding of the behavioural drivers of vaccine uptake, and what is need to return to ‘normal’ activities.

Trends in Context: Entrepreneurialism - This report explores how things have changed for entrepreneurs and entrepreneurialism in the COVID world, including whether people are becoming more or less entrepreneurial as they navigate the new reality, and what support they need to realize their goals.

Trends in Context: Racism - As countries around the world plunge into a series of anti-racism protests and demonstrations, it is crucial to understand the contextual environment in which these events are taking place. This report is explores public awareness and expectations of Canadians regarding the protests, the hoped-for outcome, and what role organizations & corporations might play in this conversation.

Ipsos Disruption Barometer (IDB): The IDB provides organizations with a validated leading indicator that examines both the socio-political climate and economic confidence, in 30 countries every month.

Ipsos Context Now — Context Now provides organizations with an understanding of the areas most affected by external forces today: consumer confidence, quality of life, the most pressing issues facing society, and the potential for disruption. This information is critical for predicting how societal changes may affect your business activities.

Ipsos Context Next: - Context Next examines Canadian’s perceptions about how demographic shifts, and advances in technology and the economy will change in the future.

Ipsos Context Reputation: Context Reputation provides leading Canadian companies with a measurement of their (and their competitors) reputation in the marketplace, as well as strategic advice for how to improve or maintain it.  New for 2020, this study also examines covers how a company’s response to COVID-19 has impacted their reputation.

Ipsos Context Advantage: - Context Advantage is a data-driven, advisory service designed to help organizations adapt and thrive in a changing societal landscape and how issues in the public environment may affect your bottom line.

Trends in Context: Climate change. Climate change was a defining issue of our time, until the pandemic happened. This report features our most recent knowledge and thinking about the issue of climate change, including the impact of COVID-19, the demand for a green recovery from the pandemic, and whether the pandemic has caused citizens to re-evaluate what they expect from the public and private sector.

Legalizing Cannabis — The legalization of cannabis in Canada may be the most wide-spread legislative change in the last half century.  It is a health issue, a retail issue, an economic development issue, a public safety issue, a standards and packaging issue, a law enforcement issue and a cultural issue.

Ipsos Omnibus surveys (online, telephone) — ideal for clients in the public, private and not for profit sectors, Ipsos' Canadian omnibus products are reliable and accurate solutions for those who want to gauge public opinion, test advertising campaigns, set benchmarks, measure awareness and usage of brands and services, profile demographics, estimate market share, forecast trends and track reactions and opinions on specific issues.

Participation in the Digital Economy – a study exploring Canadians' digital awareness and engagement online, and the barriers that limit or prevent Canadians from meaningfully participating in the digital economy (e.g. availability, quality, price, digital literacy, and concerns related to privacy and security).

Canadian Higher Education Reputation Monitor – this study provides higher education organisations with a measurement of their reputation in the sector compared to other institutions, plus an analysis of reputation drivers that are unique to their organisation.

Recruiting Continuing Education Students – A survey designed to help universities and colleges attract more of the continuing education students they want.

Canadians' View on Tariffs - Ipsos’ new syndicated (multi-client) study - Canadians’ View on Tariffs – will explore both the concern and the impact of rising consumer costs in the Food, Health & Beauty Aids, and General Merchandise categories as a result of the trade dispute.

By country: