Survey On Calgary Transit Work-To-Rule Campaign
Calgary, AB - Two weeks into a work-to-rule campaign launched by Amalgamated Transit Union Local 583, and with the spectre of a full strike now looming large, a new Ipsos Reid poll shows that seven-in-ten (69%) Calgarians say that they would support Calgary Transit becoming an essential service like Police, Fire, and EMS. In all, 40% "strongly support" this idea, and 29% "somewhat support" it. On the other hand, two-in-ten (21%) say they would oppose Calgary Transit becoming an essential service, with 7% "strongly opposing" and 14% "somewhat opposing" the idea.
Despite reports saying that wait times for buses on some routes have increased by almost an hour, only two-in-ten (17%) Calgarians say that they have personally felt the effects of Calgary Transit's work-to-rule campaign. A majority (83%) of Calgarians say they have not personally felt the effects of the work-to-rule campaign.
Residents of the Northeast sector of the city are more likely to feel the effects of the work-to-rule campaign (24%), compared to those of the Northwest (12%). The younger adult population in Calgary is more likely to claim to feel the effects of this campaign, in particular those between the ages of 18-34 (22%) and 35-54 (18%) compared to those 55 years of age and older (8%).
These are the findings of an Ipsos Reid poll fielded between April 3 and April 4, 2007 and is based on a randomly selected sample of 400 adult Calgarians. Results based on a sample size of 400 are considered accurate to within 177 4.9 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Calgary been polled. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual population of Calgary according to the 2001 Census data.
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).
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