Three in Ten (28%) Ontario Drivers Admit They're Not Always Focused While Behind the Wheel

Toronto, ON -- Three in ten (28%) Ontario drivers agree (6% strongly/23% somewhat) that `they're not always focused while driving', according to an Ipsos poll conducted on behalf of the Ontario Road Builders' Association.

Many Ontario drivers have witnessed other drivers' bad habits, including speeding (87%), weaving (72%), and exhibiting `road rage' (61%).

Older drivers, aged 55+ (55%), are most likely to have witnessed a variety of dangerous road behaviours from others, including speeding (94%, vs. 85% of those 35-54 and 81% of those 18-34) and weaving (80%, vs. 73% of those 35-54 and 63% of those 18-34).

Perceptions of Construction Zones

Ultimately, most (93%) Ontario drivers agree (63% strongly/30% somewhat) that a construction site is `just people doing their jobs'. However, three-quarters (75%) of Ontarian drivers agree (26% strongly/49% somewhat) that `construction zones are an inconvenience'.

This view is particularly strongly held among those living in the Greater Toronto Area (GTA): eight in ten (83%) GTA residents agree (29% strongly/54% somewhat) that construction zones are an inconvenience, compared with 76% of those in Southwestern Ontario (23% strongly/53% somewhat), 66% of those in Central Ontario (18% strongly/49% somewhat), 64% of those in Eastern Ontario (37% strongly/27% somewhat) and 54% of those in Northern Ontario (15% strongly/39% somewhat).

These are some of the findings of an Ipsos poll conducted between May 3 and May 5, 2016, on behalf of the Ontario Roadbuilder's Association. For this survey, a sample of 801 licensed drivers in Ontario from Ipsos' online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within 177 3.9 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Sean Simpson
Vice President
Ipsos Public Affairs
416.324.2002
[email protected]

About Ipsos in Canada

Ipsos is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos' marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos in Canada is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,669.5 ($2,218.4 million) in 2014.

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