Big Data

Data hybridization brings together structured and unstructured data to help brands gain market advantage.

Read on as we examine the journey of social media data, from tech platforms to research solutions.

In an uncertain world, data matters. Ipsos experts share insights with the media, clients and general public

Hear what Ipsos has discovered in terms of AI applied to unstructured data – and how it can provide new and nuanced insights for understanding brand differentiation, beyond what traditional closed-ended data and analysis can generate.

Most major stock markets are rallying this year despite trade tensions and other headwinds.

Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.