Brands

Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.

Discover why metrics that match objectives can deliver the true value from research, and help brands pursue bold creative that will drive long-term business outcomes.

When companies land lightning in a bottle and create influence, it is no accident. Top companies invest in their brands to achieve this. Is your brand among the top 10?

Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.

While 14 of 21 sectors improved their trust scores among Canadians, 4 did decline. Discover where your brand ranks.

Two in Three (62%) More Likely to Buy Canadian, Compared to A Few Months Ago

Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.

Discover three principles from behavioral science that enable brands to provide a consistent and powerful advertising message across different media and markets.

London Drugs, Save-on-Foods and YVR top this year’s list