Brands


Brands Publication

Pearls of Wisdom: Principles of effective advertising

Revisit our presentation showcasing why some ads are simply more effective than others.
Brands Publication

Brand Messaging in Times of Crisis

As we welcomed in 2020, no one could have predicted the tumultuous and historical days that lay ahead.
Brands Publication

Want your message to resonate in the crisis? Preach what you practice.

Here’s how brands can break through the sea of sameness to connect with their audiences.
Brands Publication

Why Distinctive Brand Assets are a Driving Force

Are you maximizing the power of your brand’s assets? We share tips for your creative team.
Brands Survey

Ipsos announces ninth annual Top 10 Most Influential Brands in Canada

Google retains top spot for eighth year, Amazon and Facebook tie for 2nd, and Samsung re-enters the top 10.
Media Publication

How we research a changing gender landscape

Agree or disagree: “A person is either a man or a woman and not anything in between.”
Brands Event

Most Influential Brands: Truth & Tendencies

Ipsos, The Globe and Mail Media Group, ACA, Publicis and the CMDC are co-hosting the official release of the 2019 Ipsos Most Influential Brands study.
Brands Publication

The Future of CX for L&G: 5 Key Ingredients

View our on-demand webinar featuring five tips to growing strong customer relationships.
Brands Publication

Canada’s Most Influential Brands Share Insights

Hear directly from the CMOs of Canada’s most influential brands of 2018.