Brands

Ipsos Retail Media Report
Brands Publication

Creativity Over Clicks: Ipsos Retail Media Report

An extensive study revealing how high-quality creative drives upper-funnel growth, converts undecided shoppers, and builds long-term brand equity beyond the initial click.
https://www.ipsos.com/en-ca/knowledge/consumer-shopper/most-influential-brands-canada-2018
Brand Awareness Survey

Ipsos announces eighth annual Top 10 Most Influential Brands in Canada

Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
balloons
Brands Publication

Trust in Business: Is the rising tide lifting all boats?

While 14 of 21 sectors improved their trust scores among Canadians, 4 did decline. Discover where your brand ranks.
Canadian Flag
Brands Survey

Oh Canada! We Buy on Guard for Thee... True Patriot Love in All of Our Canadian Brands

Two in Three (62%) More Likely to Buy Canadian, Compared to A Few Months Ago
Behavioural Science Principles for Better Digital Advertising title slide
Advertising Publication

Behavioural Science Principles for Better Digital Advertising

Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.
Easy, Authentic, and Emotional
Advertising Publication

Easy, Authentic, and Emotional

Discover three principles from behavioral science that enable brands to provide a consistent and powerful advertising message across different media and markets.
Brand Measurement Survey

Ipsos Reveals BC’s Most Loved Brands

London Drugs, Save-on-Foods and YVR top this year’s list
The Most Influential Brands in Canada 2017
Brands Survey

Ipsos announces seventh annual Top 10 Most Influential Brands in Canada

Google retains top spot for sixth year, rankings shift and Netflix enters Top 10
Person shopping
Brand Awareness Survey

Reader’s Digest Reveals Most Trusted Brands in Canada for 2018

Nine in Ten Canadians (92%) Tend to Buy from Companies They Trust More
Brands Survey

ICA and Ipsos announce sixth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2017

Google retains top spot for fifth year, rankings shift and CBC re-enters Top 10
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