Brands


Brands Publication

Discover Insights From Mobile-First Digital Audience Measurement

View our on demand webinar to hear more about our single source, person-centric, mobile-first measurement solution to meet the needs of Canadian advertisers both now and in the future
Brands Event

[WEBINAR] Integrating social insight with brand health tracking

Join Ipsos for an exclusive opportunity to hear more about our latest social intelligence offer in Brand Health Tracking – Brand Signals.
Brands Publication

The Emergence of Podcasts Among Kids & Families

New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.
Brands Publication

Pearls of Wisdom: Principles of effective advertising

Revisit our presentation showcasing why some ads are simply more effective than others.
Brands Publication

Brand Messaging in Times of Crisis

As we welcomed in 2020, no one could have predicted the tumultuous and historical days that lay ahead.
Brands Publication

Want your message to resonate in the crisis? Preach what you practice.

Here’s how brands can break through the sea of sameness to connect with their audiences.
Brands Publication

Why Distinctive Brand Assets are a Driving Force

Are you maximizing the power of your brand’s assets? We share tips for your creative team.
Brands Survey

Ipsos announces ninth annual Top 10 Most Influential Brands in Canada

Google retains top spot for eighth year, Amazon and Facebook tie for 2nd, and Samsung re-enters the top 10.
Media Publication

How we research a changing gender landscape

Agree or disagree: “A person is either a man or a woman and not anything in between.”