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Brands
Publication
The Long and Short of Sports Sponsorship
How to make every sponsorship dollar work harder, before, during, and after the final whistle.
05.11.26
Brands
Publication
Pearls of Wisdom: Principles of effective advertising
Revisit our presentation showcasing why some ads are simply more effective than others.
08.04.20
Brands
Publication
Brand Messaging in Times of Crisis
As we welcomed in 2020, no one could have predicted the tumultuous and historical days that lay ahead.
07.15.20
Brands
Publication
Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
07.01.20
Brands
Publication
Why Distinctive Brand Assets are a Driving Force
Are you maximizing the power of your brand’s assets? We share tips for your creative team.
02.13.20
Brands
Survey
Ipsos announces ninth annual Top 10 Most Influential Brands in Canada
Google retains top spot for eighth year, Amazon and Facebook tie for 2nd, and Samsung re-enters the top 10.
02.05.20
Media
Publication
How we research a changing gender landscape
Agree or disagree: “A person is either a man or a woman and not anything in between.”
01.09.20
Brands
Event
Most Influential Brands: Truth & Tendencies
Ipsos, The Globe and Mail Media Group, ACA, Publicis and the CMDC are co-hosting the official release of the 2019 Ipsos Most Influential Brands study.
12.05.19
Brands
Publication
The Future of CX for L&G: 5 Key Ingredients
View our on-demand webinar featuring five tips to growing strong customer relationships.
09.24.19
Brands
Publication
Canada’s Most Influential Brands Share Insights
Hear directly from the CMOs of Canada’s most influential brands of 2018.
09.03.19
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