Brands

Join us to hear more about how Ipsos combines social intelligence from millions of online conversations with rigorous brand health tracking to crack the code on influencer authenticity.

Following closely behind were London Drugs, BC Hydro, A&W, and Vancouver International Airport, a strong showing of homegrown brands that continue to foster deep emotional connections with British Columbians.

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2025.

Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.

Revisit the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.

Read more about the eighth dimension of influence we identified in 2025: True North, a measure of Canadian patriotism, pride, and values.

Learn more about the concept of “memorable attention” – the ability of brands to not only capture attention effectively but also ensure retention and brand recognition.

Canada’s Top 5 brands remain unchanged from last year. Costco returns to the Top 10 at #6 in 2025.