Healthcare


Healthcare Survey

Majority of Canadians Support Access to Medical Assistance in Dying (MAiD)

A recent survey on behalf of Dying with Dignity Canada (DWDC) finds that a majority of Canadians want expanded access to medical assistance in dying
Consumers Publication

Home Infusion: Drivers, Barriers & Opportunities

The expansion of home infusion triggered by general trends in healthcare and accelerated by the pandemic has transformed the patient journey for infusion therapy and created new opportunities.
COVID-19 Survey

COVID Continues to Take Heavy Toll on Canadians’ Mental Health

Younger Canadians, Those with Kids, and Canadians in Atlantic Canada, Ontario, and Saskatchewan/Manitoba Feeling Particularly Stressed
Healthcare Publication

Reimagining the Brand Planning Process in Healthcare

We offer tips for how to make annual brand planning both efficient and effective for your brand team.
Healthcare Publication

Global Vaccine Research

As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not the least of which is, how far will it take us on the journey back to ‘normal’…?
Healthcare Publication

Vaccine Hesitancy: Understanding belief formation

Explore whether vaccine hesitancy is rooted in individual beliefs and perceptions, or whether the bigger role is played by social, cultural and political drivers.

Growing Proportion of Canadians (39%, +13) Not Strictly Adhering to Physical-Distancing Measures

Three-Fourths (72%) Agree (41% Strongly/32% Somewhat) Vaccine Should Be Mandatory for All Canadians When Available

More Canadians Approve of Provincial Premiers’ Handling of Pandemic (80%, -4) Than Prime Minister’s (72%, -2)

Though Supportive of Aid Measures, Fewer Canadians Willing to Give Prime Minister Blank Cheque to Fix Crisis (69%, -15)