Healthcare


Healthcare Publication

Reimagining the Brand Planning Process in Healthcare

We offer tips for how to make annual brand planning both efficient and effective for your brand team.
Healthcare Publication

Global Vaccine Research

As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not the least of which is, how far will it take us on the journey back to ‘normal’…?
Healthcare Publication

Vaccine Hesitancy: Understanding belief formation

Explore whether vaccine hesitancy is rooted in individual beliefs and perceptions, or whether the bigger role is played by social, cultural and political drivers.

Growing Proportion of Canadians (39%, +13) Not Strictly Adhering to Physical-Distancing Measures

Three-Fourths (72%) Agree (41% Strongly/32% Somewhat) Vaccine Should Be Mandatory for All Canadians When Available

More Canadians Approve of Provincial Premiers’ Handling of Pandemic (80%, -4) Than Prime Minister’s (72%, -2)

Though Supportive of Aid Measures, Fewer Canadians Willing to Give Prime Minister Blank Cheque to Fix Crisis (69%, -15)

IOG Covid-19 Briefing

Every Monday at 8:15amET, start your week with a briefing from Ipsos Canada President Mike Colledge

[WEBINAR] What Pharma Sales Need to Know About Covid-19 & HCP Practices

Covid-19 will permanently alter HCP practices and the physician engagement model.

More concerned for those vulnerable to COVID-19 than for their own health, poll shows

A silver lining: Majority believe pandemic will bring them closer to family and friends.