Investors

Dealmakers Signal Optimism Amid Tech-Driven Transformation
Investors Survey

Dealmakers Signal Optimism Amid Tech-Driven Transformation

Technological change as the most favorable factor for 2026, with 86% of global dealmakers viewing it positively, reinforcing AI integration and innovation as top priorities.
Timeless Tips or Tired Tropes? 25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Investors Survey

25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z

Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge
More than Half (54%) of Investors Ranked Financial Market Volatility as the Largest Challenge Facing Them Today
Investors Survey

More than Half (54%) of Investors Ranked Financial Market Volatility as the Largest Challenge Facing Them Today

Dealmakers identify favorable factors that influence investor outlook in 2025, the top issues for investors, and key areas where AI integration can benefit businesses.
Around half of Canadians do not feel knowledgeable about investing
Investors Survey

Many Canadians do not feel knowledgeable about investing and/or comfortable investing their own money

Perceived lack of investing knowledge and fear of losing money most commonly cited as reasons for lack of comfort investing, among investors
Less than half (46%) of Boomers plan to use guaranteed income retirement products, while a similar proportion (43%) of Millennials are interested in finding out more about them.
Financial Security Survey

Millennials and Boomers Shy Away from Retirement Investments

Less than half (46%) of Boomers plan to use guaranteed income retirement products, while a similar proportion (43%) of Millennials are interested in finding out more about them.
Majority (60%) of Canadians not Familiar with Private Investments
Investors Survey

Majority (60%) of Canadians not Familiar with Private Investments

One in Four (27%) Disagrees that their Financial Institution Gives them Access to Every Type of Investment Product they Want
85% of young Canadians are direct investing to reach their long-term financial goals
Investors Survey

Young Canadian DIY investors more concerned about their financial future, not in it for immediate rewards

85% of young Canadians are direct investing to reach their long-term financial goals
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Environment Survey

Two thirds of Canadians (65%) consider ESG important factors when deciding on investment purchases

Gen Z and Millennials are more likely to say ESG factors are important than older generations
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Investors Event

O’CannaBiz Conference

Join Ipsos’ Michael Rodenburgh at the country’s premiere cannabis business conference & expo, O’Cannabiz.
Investors Survey

Fewer Canadians (82%) Think Buying a Home is a Good Investment (82%, -5 pts)

Fewer Have Plans to Buy a Home in the Near Future (-4 pts)
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