Marketing

by Ray Kong

At Ipsos, our Lottery and Gaming practice studies the habits, attitudes and desires of Canada's gaming population. We ask them what they are looking for in casino entertainment, what their expectations are, what they do inside the casino, how much they spend and how they rate the entire experience.

Marketing Magazine, July 7, 2015

While competition is intense among brands, the choice of where Canadians shop for golf products comes down to one clear market leader, Golf Town.

National Post, May 15, 2015

by Elen Alexov

We are a diverse group of management consultants, brand strategists, researchers, sociologists and marketers who are passionate about developing breakthrough brand and marketing strategies.

Ipsos Business Consulting provides practical advice for your business or organization built on fact-based consulting approaches. We help business leaders and organizations worldwide build, compete, and grow in the marketplace by making idiosyncratic, permanent, and significant improvements in overall performance.

Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.