Innovation

Ipsos Launches Product Studio: A New Era of Product Testing
Product Testing News

Ipsos Launches Product Studio: A New Era of Product Testing

Discover Product Studio by Ipsos: Where AI speed, scientific rigor, and deep human insight converge.
A selection of food brands on a shower curtain - Ipsos
Innovation Publication

Beyond the Aisle: Why Food Brands Are Showing Up in the Shower

Discover how some brands are transforming everyday rituals into moments of enjoyment, connection, and growth.
France Canada Chamber of Commerce: CXO Rendez-Vous
Innovation Event

France Canada Chamber of Commerce: CXO Rendez-Vous

Join us to hear an exchange on leadership, talent, consumer trends, and the evolving business landscape in Canada.
A Human and a Synthetic AI generated person sit down to a meal
Artificial Intelligence (AI) Ipsos Voices

Can synthetic consumers help brands make better decisions?

How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions
When Research Meets Creativity: CMA Creativity Council’s Take
Innovation Publication

When Research Meets Creativity: CMA Creativity Council’s Take

Discover what the Canadian Marketing Association’s Creativity Council has to say about finding the right balance.
Synthetic Data Boosting - Ipsos
Big Data Publication

Synthetic Data Boosting

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights
Mind or Machines: Exploring AI moderation and when to use it
Market Research Publication

Mind or Machines: Exploring AI moderation and when to use it

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.
See the Unseen with Product View AI
Innovation News

See the Unseen with Product View AI

Re-imagining Product Testing with Vision AI and AI Agents
Artificial Intelligence at Ipsos
Innovation Publication

Artificial Intelligence at Ipsos

Discover how Ipsos is pioneering the future with AI through platforms like Ipsos Facto and products such as Ipsos PersonaBot or Creative Spark AI, alongside new technologies like Agentic AI and synthetic data.
Nine in Ten (87%) Canadians Are Comfortable Using Technology, But Familiarity With AI Remains Limited
Innovation Survey

Nine in Ten (87%) Canadians Are Comfortable Using Technology, But Familiarity With AI Remains Limited

Younger Generations, Including Gen Z (83%) and Millennials (71%), More Likely To Say They Are Familiar with AI
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