Innovation

Discover what the Canadian Marketing Association’s Creativity Council has to say about finding the right balance.

Re-imagining Product Testing with Vision AI and AI Agents

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

Discover how Ipsos is pioneering the future with AI through platforms like Ipsos Facto and products such as Ipsos PersonaBot or Creative Spark AI, alongside new technologies like Agentic AI and synthetic data.

Younger Generations, Including Gen Z (83%) and Millennials (71%), More Likely To Say They Are Familiar with AI

Is Artificial Intelligence a friend or a foe? In our latest report we explore changing attitudes towards usage of AI, where AI will have the biggest impact, and what a future with AI looks like.

It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.