Millennials

Millennials Struggling to Balance Financial Priorities with Saving for Future
Financial Security Survey

Millennials Struggling to Balance Financial Priorities with Saving for Future

Over one half (59%) of Millennials say they don’t feel financially secure, 44% admit to feeling financially squeezed
Virtual graduation
Quality of Life Survey

With Mental Health and Optimism Shaken by Pandemic, Young Canadians Less Confident in Job Prospects for Future

Significantly Fewer Believe They Can Get Job on Desired Career Path (-16); Have Knowledge and Skills to Find a Suitable Job (-16)
Walking alone in snow
COVID-19 Survey

COVID Continues to Take Heavy Toll on Canadians’ Mental Health

Younger Canadians, Those with Kids, and Canadians in Atlantic Canada, Ontario, and Saskatchewan/Manitoba Feeling Particularly Stressed
House under maple tree
Housing Survey

Millennial Ontarians Hunting for Homes in Urban and Suburban Areas (66%); Boomers Prefer Small Towns and Rural Areas (58%)

Millennial Ontarians Hunting for Homes in Urban and Suburban Areas (66%); Boomers Prefer Small Towns and Rural Areas (58%)
Public Opinion Survey

Entrepreneurial Spirit Alive in Canada as Majority (54%) Have Thought About Owning their Own Business

Millennials Lead on Thoughts of Starting Own Business, Engaging in Side Hustle
Ipsos Thinks: Beyond Binary: The lives and choices of Generation Z
Children Publication

Ipsos Thinks: Beyond Binary: The lives and choices of Generation Z

The latest thought piece from Ipsos Thinks pulls together existing and new analysis, as well as brand new research, to provide a better understanding of this latest generation, Generation Z.
Millennials Survey

More Canadian Millennials Serving as Designated Drivers; Doing so More Often

Survey Shows Social Media can Help Moderate Alcohol Consumption; Apps Make Planning Safe Ride Home Easier for Many