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Canadians Open to Healthcare Reforms Despite Stable Satisfaction
Healthcare Survey

Canadians Open to Healthcare Reforms Despite Stable Satisfaction

Though a majority of Canadians report being satisfied with their provincial healthcare system (56%) they are nevertheless receptive to changes within the healthcare system
Vaccine
Public Opinion Survey

Half (52%) of Canadians Agree Government Should Enact a Tax on Unvaccinated People

Majority (67%) Agree Government Should Enact Further Restrictions on Unvaccinated People
Two in Three (67%) Canadians Believe that a Fully Vaccinated Population Won’t be Enough to Stop the Spread of Omicron
COVID-19 Survey

Two in Three (67%) Canadians Believe that a Fully Vaccinated Population Won’t be Enough to Stop the Spread of Omicron

Two in Three (68%) Support Mandatory Vaccination for Eligible Canadians, but Majority (56%) also Concerned about Potential Long-Term Effects of Taking Booster Shots and How Many Will be Needed
Ontarians willing to trade off investment in economic growth and recovery for investment in health — at least until the backlog of care is cleared
COVID-19 Survey

Ontarians willing to trade off investment in economic growth and recovery for investment in health — at least until the backlog of care is cleared.

When asked to consider a series of priorities, Ontarians prioritize the backlog in surgeries/medical treatments 51% of the time.
Canadians Give Middling Approval Ratings to First Minsters in Response to Omicron
COVID-19 Survey

Canadians Give Middling Approval Ratings to First Minsters in Response to Omicron

Support for Lockdowns Declines (-5) to 52% as Most (89%) Support Emergency Investment in Hospitals to Increase Capacity and Restart Elective Procedures
Decoding the patient journey with social insights
Public Health Publication

Decoding the patient journey with social insights

Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
Covid-19: Will the pandemic ever end and how will we know?
Public Health Survey

Covid-19: Will the pandemic ever end and how will we know?

There is no consensus on what would signal the end of the pandemic. In most of the 33 countries surveyed, the majority don’t expect it’ll happen any time soon.
Vaccine Clinic Sign
Public Opinion Survey

Canadians Can’t Agree on Clear Path to Ending Vaccine Mandates

One fifth of Canadians (20%) think vaccine requirements for leisure activities should end immediately; One fifth (20%) would wait for infection rates to be negligible
Most Canadian men 18-54 are also wrong about when to begin screening for testicular cancer, believing it to be much later than the current recommendation.
Public Health Survey

Canadian Men Perceived As Less Likely to Share Physical and Mental Health Concerns vs. Women; More Comfortable Talking about Physical Health than Mental Health

Most Canadian men 18-54 are also wrong about when to begin screening for testicular cancer, believing it to be much later than the current recommendation.
Social/Influencer marketing channels will grow in 2022, on-premise digital signage bounces back
Public Health Survey

Social/Influencer marketing channels will grow in 2022, on-premise digital signage bounces back

Agency roles have yet to recover from pandemic slump
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