Public Opinion


Reader’s Digest Reveals Top Trusted Brands(TM) in Canada for 2023

Canadians Continue to Buy from Companies They Trust More (87%), but are Also More Trusting of Companies that Help Them Save Money (81%)
COVID-19 Survey

Six in Ten (61%) Canadians Say COVID-19 Is Still a Concern for Them

More Canadians have already gotten the COVID-19 vaccine than the seasonal flu shot

Two-Thirds (65%) of Working Canadians Say They Have Achieved a Better Work-Life Balance in 2022

However, over a third (36%) of those who worked from home this year expect to return to the office on a regular basis in 2023

Happy New Year? Canadians Cautiously Optimistic About 2023

Younger Canadians Most Optimistic, Most Likely to Make Resolutions for the New Year

Personal Optimism Meets Global Pessimism: Almost Two Thirds of Canadians (64%) Rate 2022 as Good for Themselves and Their Family, but Only a Third (34%) Would Say the Same for the World

Outlook Remains Uneven as Half of Canadians (50%) Believe 2022 Was Better Than They Had Anticipated and Half (51%) Rate This Year as ‘Good’ for Canada

War in Ukraine Cited by Canadians as Top International News Story of 2022 (71%)

Top Canadian News Stories of 2022 Include the Freedom Convoy (62%) and the Rogers Communications Outage (37%)
Politics Survey

One Half (49%) of Canadians Want a Federal Election in 2023

Slim Majority (54%) say Trudeau Should Step Down as Liberal Leader in 2023, But Only One Quarter (27%) Believes He Will

61% of Canadians Say Misinformation is More Likely to Spread Because of Elon Musk’s Twitter Takeover

The same proportion (62%) say they are less likely to use Twitter as a source of information because of Musk’s acquisition

Young Canadians More Trusting of Information on Social Media Than Other Generations

Nine in ten (91%) Canadian Boomers say social media makes it easier to spread misinformation.