Public Opinion


Many Canadians Unaware of Canada’s International Development Efforts

Roughly a third say their understanding has improved or has remained the same in the past two years.

More Money More Accountability: Six in Seven (86%) Canadians Want Increased Federal Investment in Healthcare; But Six in Ten (59%) Want Provinces to Show a Plan for Better Care To Get It

Canadians Intrigued With Increased Role for Private Healthcare. Six in Ten (59%) Support Private Delivery of Publicly Funded Health Services; Similar Proportion (60%) in Favor of Private Healthcare for Those Who Can Afford It.
Usage & Attitude Publication

Sports betting is everywhere

Sports bettors are some of the biggest fans of the sporting world. But the public isn’t fully sold on legalizing sports betting. Here’s what exclusive Ipsos data finds.
Inflation Survey

Growing Proportion (22%, +3) of Canadians are “Completely Out of Money,” Saying there is No Way They Can Pay More for Household Necessities

Half (52%) of Canadians are Concerned they Might Not Have Enough Money to Feed their Family, Rising to 64% Among Parents; Women More Concerned Across the Board than Men

Reader’s Digest Reveals Top Trusted Brands(TM) in Canada for 2023

Canadians Continue to Buy from Companies They Trust More (87%), but are Also More Trusting of Companies that Help Them Save Money (81%)
COVID-19 Survey

Six in Ten (61%) Canadians Say COVID-19 Is Still a Concern for Them

More Canadians have already gotten the COVID-19 vaccine than the seasonal flu shot

Two-Thirds (65%) of Working Canadians Say They Have Achieved a Better Work-Life Balance in 2022

However, over a third (36%) of those who worked from home this year expect to return to the office on a regular basis in 2023

Happy New Year? Canadians Cautiously Optimistic About 2023

Younger Canadians Most Optimistic, Most Likely to Make Resolutions for the New Year

Personal Optimism Meets Global Pessimism: Almost Two Thirds of Canadians (64%) Rate 2022 as Good for Themselves and Their Family, but Only a Third (34%) Would Say the Same for the World

Outlook Remains Uneven as Half of Canadians (50%) Believe 2022 Was Better Than They Had Anticipated and Half (51%) Rate This Year as ‘Good’ for Canada