Public Opinion


A Quarter (24%) of Canadians Do Not Feel Safe Going to a Polling Station

Majority Agrees (68%) that All Polling Station Workers Should be Vaccinated

Canadians Divided When it Comes to Canada’s Future Economic Direction

Balancing the budget, lowering taxes, or investing in government programs all have public support
Election Survey

Singh Emerges as Most Likeable Leader; Negative Perceptions Highest for Trudeau

While O’Toole trending more negative (49%) than positive (28%), one in four still making their mind up about Tory Leader

Canadians Agree We Need to Do More on Climate, But Divided on Whether Economy Should Suffer as a Result

Half (51%) insist we must balance economic considerations with environmental concerns as we move towards reducing global warming

What Worries the World? August 2021

New highs for Coronavirus concern in some countries underscore the unstable pandemic environment.

This Election is Far From Over: Turnout, Vote Switching, and Mixed Motives all Point to Potentially Volatile Campaign

Two in Ten Canadians Switching their Vote from Last Election; Only 45% Certain of their Choice in 2021
Public Opinion Publication

The future of offline fieldwork: iField

Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.

Justin Trudeau Still Best to Lead Country, Say Canadians (39%), Ahead of O’Toole (25%) and Singh (23%)

Canadians Feel Trudeau Safe Bet to Manage During Tough Economic Times (34%), but Will Say Anything to Be Elected (44%)

Sentiment about globalization cooler than before the pandemic across the world

Global survey conducted with the World Economic Forum highlights mixed views on international trade