Public Opinion


This Election is Far From Over: Turnout, Vote Switching, and Mixed Motives all Point to Potentially Volatile Campaign

Two in Ten Canadians Switching their Vote from Last Election; Only 45% Certain of their Choice in 2021
Public Opinion Publication

The future of offline fieldwork: iField

Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.

Justin Trudeau Still Best to Lead Country, Say Canadians (39%), Ahead of O’Toole (25%) and Singh (23%)

Canadians Feel Trudeau Safe Bet to Manage During Tough Economic Times (34%), but Will Say Anything to Be Elected (44%)

Sentiment about globalization cooler than before the pandemic across the world

Global survey conducted with the World Economic Forum highlights mixed views on international trade

What will normal look like as society reopens?

Join Ipsos’ Darrell Bricker and a panel of safety and consumer experts for a special The Globe and Mail webcast exploring these questions, and more!
Public Opinion Publication

How Multinational Corporations Can Lead the Way on Sustainability

Download our essential guide for companies trying to gauge the priorities of consumers.
Public Opinion Publication

Stepping Up for Gen Z

Is your brand ready to empower Gen Z to re-enter and change the world?

Citizens don’t expect national economies to recover anytime soon

Global survey finds onus to lead recovery is on governments and big business

Ipsos’ mystery shopping practice honoured for third time

Ipsos is one of the winners of the 2021 MSPA Americas Shoppers’ Choice Awards