Public Opinion


One in Three Canadians (35%) Say Pandemic Has Impacted Their Savings and Retirement Plans

Majority (59%) Worried about Effect of COVID-19 on Savings; One in Three (35%) Admit to Needing Financial Advice Now More than Ever

Reader’s Digest Reveals Most Trusted Brands in Canada for 2021

Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)
Politics Survey

Conservative Vote Softens (29%, -3) as Liberals (36%, +1) Extend Lead into 2021

Support for Lockdowns is Widespread, but Nine in Ten (88%) Canadians See Double Standard for Politicians Who Impose Restrictions but Don’t Follow Them
Holidays Survey

Nearly Half of Canadians (48%) Saw People Outside their Household Over the Holidays; Majority (61%) of them Gathered Indoors Without Masks

Despite Widespread Flouting of Pandemic Guidance, Most (95%) Think Their Actions Over the Holidays Did Not Contribute to Virus Spread; One in Ten (10%) Express Guilt over their Actions
Public Opinion Publication

The power of research panels

Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights.

Diabetes continues to be an urgent health concern among Canadians even amidst the ongoing pandemic

Canadians are looking up to the government to prioritize diabetes and enhance support

Ipsos' Market Strategy & Understanding unit hires Ipsos alumna to lead Canadian team

Executive homecoming brings deep Canadian and global experience to advance Ipsos position as strategic insights and consulting leader

Half of Canadians (52%) Say COVID-19 Hasn’t Brought Them Any Closer Together

Provincial identity strengthens: one in three don’t feel they have much in common with Canadians in other provinces

Optimism About 2021 Depends Heavily on Perception of Resolving COVID19

Most Plan on Staying Close to Home, Likely to Avoid Travel and Events in First Half of Next Year