Public Opinion


Half (45%) of Canadians Feel Less Financially Secure Due to COVID-19

Younger Canadians More Likely to Be Affected; 3 in 10 (29%) Under 35s Have Had to Dip into Savings to Weather Pandemic

Is Covid Killing Cash in Canada?

Ipsos study shows cash usage in decline in 2020, while credit card payments enjoy big uptick

Three in four adults globally say they’d get a vaccine for COVID -19

Most do not expect any will be available before the end of year; fear of side effects is top reason for not wanting to take the vaccine
Brand Image Survey

Handling of health crises impacts overall favorability towards Nations

Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably. Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.

Ahead of Tory Leadership Vote, Half (49%) of Canadians Will Consider Voting Tory under New Leader

While Peter MacKay Leads the Pack among Canadians, No Leader Individually Scores Above 39% Consideration

Morneau Resignation Leads to Erosion of Liberal Lead Ahead of Tory Leadership Vote

Following Resignation, Liberal Lead over Tories Slips to Statistical Tie; Half (49%) of Canadians Say They’ll Consider Voting Tory in the Next Election under New Leader
Public Opinion Publication

Covid August Update: Ask Me Anything

Revisit our webinar to hear a frank discussion about how the public mood around Covid-19 has evolved over the past 6 months.

At a global level, consumer sentiment keeps rebounding slowly

Expectations are up significantly in nearly half of the 24 countries surveyed
Public Opinion Publication

Ipsos Update - August 2020

Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.