Public Opinion


Liberals (31%, -3) Shed Support as Tories (40%, +4) Capitalize in Wake of Jody Wilson-Raybould Testimony

Canadians Siding Decidedly with Wilson-Raybould (67%) over Trudeau (33%); Majority (62%) Agrees Prime Minister Has Lost Moral Authority to Govern

Two in Three (65%) Canadians Would Take a Drug Containing Cannabis if Prescribed by a Doctor and Covered by Insurance

Majority of Canadians (54%) Believe Taking Cannabis for Medical Reasons Without Consulting a Doctor Poses a Risk
Public Opinion Publication

Public Perspectives: Attitudes Toward Ageing Don’t Paint a Rosy Picture

Canadians’ attitudes towards ageing implicates all consumer touchpoints, including media and advertising. See how.

As 75th Anniversary of D-Day Approaches, Majority of Canadians Fail Quiz About Canada’s Involvement in Historic Day

Only 46% Think Canadians Know a Good Deal about their History; Fewer (39%) Agree Students Learn Enough About World Wars in School

Three in Four (76%) BC Residents Support Public Inquiry into Money Laundering at Casinos & Most (72%) Trust It to Expose the Truth

Seven in Ten Think the Decision to Hold an Inquiry (or Not) Is Politically Motivated (70%)
Trust in Professions Publication

Public Perspectives: Ignorance and Distrust Prevail About What Companies and Governments Do with Personal Data

Do Canadians know what is happening with their personal online information? And who do they trust to use their information the “right way”?

Four in Ten (40%) Canadians Went Over Budget During the Holidays, But Amount of Overspending Has Declined

On Average, Canadians Overspent by $384, Down 28% from Last Year and an Eight-Year Low