Public Opinion


[EVENT] Most Influential Brands: Truth & Tendencies

Join Ipsos, The Globe and Mail, along with the ACA and Publicis as we release the results of the 2018 Ipsos Most Influential Brands study.
Public Opinion Publication

The Behavioral Science of Customer Experience

Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
Public Opinion Publication

Will Canada’s cannabis market eat into holiday alcohol sales?

Featured in the recent Report on Business, Cannabis Professional Edition of The Globe and Mail, this article explores holiday consumption.
Public Opinion Publication

Public Perspectives: The Perils of Perception

Things Are Often Not as Bad as They Seem

Canadian Parents Have Important Role to Play in Educating Teenage Daughters about Internet Safety and Risk of Sex Trafficking, According to new Covenant House / Ipsos Survey

Improved Familiarity with Sex Trafficking and its Risks Can Lead to Safer Behaviour among Teenaged Girls


Teenage Girls More Likely to be Aware of Risky Behaviour and Avoid It When Parents are Aware of Child’s Social Media
Public Opinion Publication

The Future of Packaging

Discover the future of packaging through new thinking and research on the topic of sustainable packaging, including consumer perceptions.

Institute on Governance Workshop

The Ontario Government’s Economic Outlook and Fiscal Review announced an ambitious fiscal agenda, including a new Task Force to ensure all Provincial agencies are relevant, efficient, effective and provide value for money for taxpayers.
Public Opinion Publication

Public Perspectives: Are Canadians Keeping Up With Technology?

This report explores Canadian’s feelings towards keeping up with technology.

Nearly Half of Canadians (47%) Confident They’ll Take a Winter Vacation; Up 6 Points Since Last Year

More Are Motivated by Need for R&R than Desire to Escape the Cold