Seniors

Golden Years, Golden Opportunities
Seniors Publication

Golden Years, Golden Opportunities

Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
Man's hands
Seniors Survey

Don’t call me senior! Only About Half (52%) of English-Speaking Canadians Aged 55+ have strong positive association with the word Senior

Just one in six (16%) English-speaking Canadians aged 55+ feel as though the word senior describes them completely
House under maple tree
Housing Survey

Millennial Ontarians Hunting for Homes in Urban and Suburban Areas (66%); Boomers Prefer Small Towns and Rural Areas (58%)

Millennial Ontarians Hunting for Homes in Urban and Suburban Areas (66%); Boomers Prefer Small Towns and Rural Areas (58%)
Middle-aged woman at computer
Financial Security Survey

Most Canadian Women Aged 45+ Earning $60k or More (71%, +4 pts) Remain Confident About Affording Retirement Lifestyle, but 29% Are Not So Sure

Strong Retirement Portfolio is Key to Confidence About Financial Stability in Retirement Years