Shopper

Consumer behaviours from the pandemic are going remain in flux for years to come. Our advice: be patient.

Telemedicine is definitely here to stay, but our recent study may offer clues on its sustaining power.

In this case study, the author shares a personal shopping dilemma through the lens of a researcher dedicated to brand health.

Updated for 2020, we explore five changes the world of retail to help brands better connect with shoppers in the moments that matter most.

The Beauty industry is now more fragmented and disrupted than ever in history. Beauty companies are challenged to stay ahead and lead the trends, as well to best predict whether or not they’ve developed the next biggest innovation.

View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.

An online, highly-automated platform offering a suite of virtual shopper and packaging solutions

Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.

Ipsos FIVE reports that just under half (42%) of occasions that include traditional breakfast foods are consumed outside morning dayparts.